Meet Thaddeus Tondu:
Founder of On Purpose Media
Helping home service businesses grow with proven marketing strategies built from real experience.
150+ contractors already saw results WITH US
How My Frustration Led to a 7-Figure Digital Marketing Agency
I kept hearing the same complaint over and over: most marketing agencies left home service business owners feeling burned. I got so frustrated hearing this that I decided to do something about it. What started as pure irritation became the foundation for On Purpose Media, now a thriving 7-figure agency.
I didn’t start in a boardroom. My journey began selling Cutco knives door-to-door, where I became one of the top performers in the Prairies and even ranked in the top three across Canada during summer sales. Those early sales days taught me something crucial: real success comes from understanding people’s actual problems, not pushing fancy solutions they don’t need.
A Marketing Leader with a Passion for Home Services
After bouncing through various sales roles and traveling through Southeast Asia for three months, I discovered my true calling. I founded On Purpose Media with one clear mission: to help blue-collar business owners who remind me of myself.
Why home services? These businesses have higher ticket prices that justify proper marketing investment. More importantly, these are my kind of people – straight shooters who want honest work and real results, not marketing jargon and empty promises.
Under my leadership, On Purpose Media has helped hundreds of HVAC, plumbing, electrical, and roofing companies scale their operations. We specialize in the unique challenges these industries face, from seasonal fluctuations to emergency service calls.
It's About More Than Just Marketing
It's About Freedom
Here’s what really drives me: my wife and the life we’re building together. No fancy business jargon needed – just wanting to create real freedom in our lives.
“If your ‘why’ doesn’t actually mean something to you, those business goals you’re chasing? They’re never gonna stick,” I always tell people. I’ve learned that money alone isn’t enough to keep you going. You need something deeper.
What fires me up every morning is helping other business owners build that same kind of freedom. Not just for them, but for their families and their teams too. That’s exactly why I started On Purpose Media.
Ready to Take Your Business to the Next Level?
I believe in doing what’s right, not what’s easy. My team at On Purpose Media follows core values that put client success first, even when it’s tough.
If you’re ready to build real freedom in your business while still being home for dinner every night, let’s talk.
Trusted by 150+ home service businesses