In the bustling world of home service businesses, standing out in a saturated market is not just a challenge—it’s a necessity. Our latest guest on HVAC Revealed, Devon Murphy, shared many insights that could change the game for business owners everywhere. Amidst a sea of traditional strategies, Devon emphasizes a pivot to creativity that sets the successful apart.
Set goals and look after yourself…
First off, Dominic says it’s all about the people who work with you. “You’ve got to remember that your staff is just as important as your customers,” he tells us. This means ensuring the people who work for you are happy because if they’re happy, they’ll do a great job for your customers. Think about a time when you had fun doing a project—you probably did your best work, right? It’s the same idea for your team.
But Dominic doesn’t stop there. He gets into the nitty-gritty of making your business take off. He suggests looking at your business like a game where the goal is to win by making more money and helping more customers. But, like any game, you’ve got to have a plan. Dominic advises, “Set goals, look after yourself, and think about how much money you need to make every hour to win.”
Imagine your business has to make $500 every hour. That sounds like a lot, but Dominic explains it like this: “When you know how much money you need to make every hour, every minute you spend on something has to help you reach that goal.” So, if you’re doing something that isn’t helping you make that money, like maybe painting your office when you should be out there finding new customers, you might need to think twice and maybe get someone else to paint the office.
Speaking of money, Dominic tells a story that might inspire you. He shares, “I learned from my family and my own adventures that trade work, solving problems, and making cool opportunities is the way to go.” He’s all about getting your hands dirty and figuring things out, which is what running a business is like sometimes.
Even better, Dominic gave us a secret tool for goal setting. He calls it the “healthy, wealthy, wise” grid. It’s like a treasure map for your business, where you use it to set personal, family, and business goals. Notice the order here? That’s intentional.
...gather the tools and resources you need.
Now, some of you might be thinking, “But I’m just a technician, how can I start my own business?” Dominic’s got your back. He tells us, “Start small with side work and find ways to gather the tools and resources you need.” It’s like when you first learned to ride a bike; you started with training wheels and worked your way up.
Dominic also talks about the importance of having the right attitude. “It’s the way you think that can make or break your business, not just your skills with a wrench or a thermostat,” he explains. Just like in sports, sometimes it’s not just about how fast you can run or how high you can jump, but also how you think about the game.
Of course, every fun game has its challenges, and business is no different. Dominic talks about how keeping an eye on your business numbers is super important. He says, “Setting up simple systems to track your customer journey from start to finish can really help.” It’s like checking the scoreboard in a basketball game to see how many points you’ve scored. Dominic knows that keeping track of how your business is doing will help you make smart moves.
And what about when things go sideways, and you start feeling stressed? Dominic has a tip for that, too. “Negative energy can really mess things up in your business. You’ve got to turn it around if you want to keep your company doing well.” Think of it like having a bad day at school; letting that bad mood stick around can ruin your whole week.
So, ladies and gentlemen, remember what Dominic says: taking care of your team, setting goals, and keeping an eye on your business numbers are some super important steps to growing your HVAC business. Like any game, the more you play, the better you get. And if you need a little more help, just like players in a football game have coaches, business owners can have mentors, too!
Remember these tips; you might just see your HVAC company score big. Just think of Dominic as your coach, giving you the best plays to make your business win. Now, go out there and show the world what your business can do!
Watch the full episode here:
Until next time,
Evan and Thaddeus
